Perspective
Who can really afford to avoid AI in business?
The debate about whether small businesses should use AI ignores who can actually afford to opt out.
Studio Voice
The Trinity Tribe
Recent notes
Process
We built our own website like a client project
Most agencies never brief their own website, so we gave ourselves a client brief, with a carbon budget and a performance target, and built against it.
Sustainability
Green claims in the EU: the end of "trust me, we're sustainable" marketing
Vague sustainability marketing is becoming a legal liability in the EU, not just a reputational one, and the deadline is closer than most businesses think.