Perspective
The bullet train and the kingfisher: a true story we keep telling wrong
Everyone tells this story with one bird, one flash of insight, and no receipts. Here is what actually happened, checked against the sources.
Thinking
Notes from the studio
Essays on human-AI work systems, Living System thinking, and sustainable design, plus what we've learned testing them in our own lab.
Perspective
Who can really afford to avoid AI in business?
The debate about whether small businesses should use AI ignores who can actually afford to opt out.
Process
We built our own website like a client project
Most agencies never brief their own website, so we gave ourselves a client brief, with a carbon budget and a performance target, and built against it.
Perspective
Why The Trinity Tribe is built to outgrow me
A studio I'm deliberately designing to stop being mine, and the idea from age sixteen that made me think it was possible.
Perspective
The roots of solarpunk: why we're not just another "green" agency
Solarpunk has real roots in permaculture, social ecology, and systems science, and knowing them separates a regenerative practice from a green coat of paint.
Sustainability
Green claims in the EU: the end of "trust me, we're sustainable" marketing
Vague sustainability marketing is becoming a legal liability in the EU, not just a reputational one, and the rules now apply.